Today All Day

Branding for a 24/7 streaming channel from NBC News
Today All Day

New streaming channel from Today

Here. Together. Today. All Day.

TodayAllDay Unique Look

A unique look that plays homage to several of its corporate big sisters.
https://www.newscaststudio.com/today-all-day

36 Original Title Card Designs

Title cards were programmed in the way, that the color and tint are changed automatically depending on the photo, using Java script and mathematic representation of RGB system. The project was converted later to prerendered MOGRT templates easy and fast to use. Now all uploading photos are converted to a nice cold shade automatically.

Full Package of Branding Elements

Lowerthirds, locators, mortise, credits, banners, full screen promo slates, endcards, uppers, chapter cards etc.

Fonts

Transition

Video transition.

Programming template

Creating animated programming MOGRT template (using Java scripting), where editors and producers can change content easily without using After Effects render.

TodayAllDay Promo Cards

Different Promo Cards.

Implementation of the Animated Branding

"Tight and nice work! Really beautiful! "

- Robert Festino, Creative Director - Apple Worldwide Video

Thank you!